It's already pretty disturbing how data brokers buy and sell the personal information of millions of people, it is even more traumatic when a personal tragedy -- the loss of a child who died in a car accident -- is casually placed by junk mailers as part of the recipient's address.
When Mike Seay arrived home earlier this month and found his wife in the kitchen crying, he braced himself. The couple was still devastated by their daughter's death in a car accident last February, and seeing his wife Shannon distraught, he prepared for the worst.
Mrs. Seay showed him a mailing sent by OfficeMax Inc. Below his name was printed "Daughter Killed In Car Crash."
How does such a horrific detail land on a junk mail envelope? Most likely from a customer-service representative who collects information during a sale for the store's use, according to an executive who knows the data-collection industry. Details are electronically passed from company to company and finally to a printer.
Such incidents are inevitablepart of the cost of doing business in collecting and collating information on millions of individuals, said Steven Sheck, owner of customer-data provider MailingLists.com. On rare occasions he has seen obscenities find their way into mailing addresses, likely entered by angry customer-service representatives during a contentious telephone call.
|"Facebook and Twitter don't offer the relationships that marketing leaders crave."|
|Google Hires Goats|
|Sparks: Short About a Lonely Mechanic with a Hopelessly Romantic Imagination|
|"There Is No Such Thing as a Free Ride." @ZoochosisCOM's Escalator|
|Samsung's Commercial Makes Fun of Apple & Hipsters Waiting in Line|
|“Eliminating the time needed to stop and re-charge a conventional electric car’s battery.”|
|“Nobody is forcing the participants to stay, of course, but if they leave, they won’t be paid.”|
|“That science fiction future where robots can do what people and animals do may be closer than you think.”|
|Making a Movie Inside a Video Game|
|“This 160-step biochemical process is very well studied, and surprisingly inefficient.”|
|Google Map Shows You the Most Photographed Areas of the World|
|“During this phase of decline, the US was likely to go through a phase of reactionary 'fascism'.”|
|“We’re going to start to see chip implants get the same realm of acceptance as piercings and tattoos.”|
|“The shift from fuel and pistons to batteries and electric motors is unlikely to take that long.”|
|“Our Internet handlers, not government, are using operant conditioning to modify our behaviour today.”|
|“Within 30 years, half of humanity won't have a job. It could get ugly — there could be a revolution.”|
|“After 78 years, the helicopter has been reinvented.”|