Neutral, Unbranded Cigaratte Packages May Encourage Smokers to Quit

France to follow Australia's lead


Thu, Oct 2nd, 2014 10:00 by capnasty NEWS

According to The Washington Post, Australia's move in forcing cigarette companies to sell their products in "dark olive, logo-free boxes since 2012," appears to have made smoking less desirable. Reportedly, research has shown that the bland packages — unlike the graphic warnings other countries have been using — make cigarettes "less attractive, seemingly of lower quality and, ultimately, less desirable as a smoking identity."

The French are particularly ripe for cutting back on their lethal smoking habits. Smoking causes more than 200 deaths each day in the country, according to Touraine. An estimated 30 percent of France's population smoked as of 2010, according to the French Monitoring Center for Drugs and Drug Addiction. The goal, Touraine said last week, is to reduce that number to fewer than 20 percent over the coming decade.



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