In response to the classic Coca Cola advertising showcasing white polar bears gulping down their favourite soda, The Real Bears is an organization trying to educate the masses on the unhappy truth about sugary, carbonated drinks.
It wasn't so bad when soft drinks were the occasional treat. But now sugary drinks are the number one source of calories in the American diet. With one third of America overweight and another third obese, it's a wonder anyone is still swallowing what the soda companies are selling.
Big soda companies have billions of dollars to tell their story, but we have each other. Oh, and we have the truth. Help The Real Bears spread the truth about soda by sharing the film.