Oh, how I wish that our own Toronto Transit Commission would be anywhere as cool as Denmark's Midtraffik. Their advertising campaign makes taking the bus just so damn sexy. Awww, look at them riding the bus, ja ja. God, I'm envious.
That's why this new ad from Midttrafik, the local public transportation agency in a part of Denmark, is especially impressive. The spot--by agency M2Film--paints the agency's buses as the coolest ride around. The driver is cool (he tells us) and the ad touts such amazing bus features as stop-request buttons, handles for standing riders, and the ability to travel quickly through traffic in dedicated bike lanes. Doesn't sound too sexy? Well, watch how Midttrafik presents it. It makes you want to ride the bus all day. All. Day.