Facedeals: Facebook Check-Ins Using Just Your Face
Capital of Nasty, an Electronic Magazine - ISSN 1482-0471
Monday, August 13, 2012 at 21:00 (7162/34)
Categories:
Future, Technology
Remember that scene from The Minority Report, when now-fugitive PreCrime captain John Anderton enters the GAP and the advertising starts talking to him, directly? We're almost there. The Facedeals system uses a camera mounted in businesses allowing users to check-in easily by simply waltzing in.
Facebook check-ins are a powerful mechanism for businesses to deliver discounts to loyal customers, yet few businesses -- and fewer customers -- have realized it. A search for businesses with active deals in our area turned up a measly six offers. The odds we’ll ever be at one of those six spots are low (a strip club and photography studio among them), and the incentives for a check-in are not nearly enticing enough for us to take the time. So we set out to evolve the check-in and sweeten the deal, making both irresistible. We call it Facedeals.
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