As part of the Discovery Channel's 25th Shark Week, Volkswagen created the Mobile Beetle Shark Observation Cage, a propeller-powered Volkswagen Beetle that allows divers to go for a spin on the ocean floor next to sharks.
Mobile Beetle Shark Observation Cage Puts Viewers in the Driver's Seat! The Volkswagen Beetle goes cruising with....sharks! To celebrate this historic milestone, Volkswagen teamed with noted marine biologist and shark expert Luke Tipple, along with a team of engineers to design and construct a mobile Beetle shaped Shark Observation Cage. The cage, which took approximately three weeks to build and is made of tubular aluminium, will put viewers in the driver's seat as it cruises the ocean floor, surrounded by sharks.
The Volkswagen Beetle Shark Observation Cage will be part of a three-part short-form series to air during Shark Week which chronicles the design, construction, and submersion of the Beetle. The Beetle Shark Observation Cage plays on the silhouettes of two iconic images: the shark fin and the Volkswagen Beetle.