In this opinion piece posted on Joanna Peña-Bickley's Post Digital blog, she argues that "the fold" -- the piece of website real-estate immediately visible before the need to scroll -- is simply a myth.
Let's think about it for a moment. If you subscribe The "fold" theory, you are assuming everyone uses the same size monitor, monitor resolution and Web browser. More over, you must also assume we all have the same number of toolbars. Obviously there are too many factors involved to identify a consistent fold location. The "fold" is just silly! scrolling has become a natural practice in surfing the web. Scrolling is also associated with most Web 2.0 design. Big, clear text and spacious content implies longer web pages.
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