The Next Microsoft: Andrew Kim Updates Microsoft's Branding in Just Three Days
Capital of Nasty, an Electronic Magazine - ISSN 1482-0471
Monday, July 9, 2012 at 21:00 (7021/39)
Canadian-based Andrew Kim set himself to update Microsoft's branding and messaging in just three days. The end result is incredibly minimalistic and insanely more effective than Microsoft's new logo, showcasing Kim's understanding of a progressive vision tailored around a powerfully simple emblem.
The Windows brand is legendary but does not represent a progressive image. It feels outdated and has connotations that aren't helping Windows Phone and Surface.
The new logo for 2012 is radical but does not shed the past. The window in perspective is also visually uncomfortable when applied on products.
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