With some people believing that the end of the world is nigh -- possibly scheduled for sometime this year -- pulling a stunt like this must've made some of those folks think that this was it. Look at some of those Walmart shoppers, their faces are saying, "so, this is how the world ends." That's right. With a bunch of cars honking in a large supermarket. See the old guy up there? Shitting his pants.
For our latest mission, we made 100 car alarms go off simultaneously in a shopping center parking lot in Staten Island. After parking their cars, 100 participants grouped together behind a 10-foot tall wall in a dead end on the other side of the lot. Participants were then conducted like an orchestra as they pressed their horn or "panic" buttons on their keyless entry remotes. Shoppers and employees at the Lowe's and Kohl's stores were surprised by this unauthorized and mercifully brief project.