Being intelligent is great; however, Forbes Keld Jensen argues that, when it comes to succeeding, that's not enough. What you need is skills in "human engineering" in the "fields" of emotional, moral and body intelligence.
Research carried out by the Carnegie Institute of Technology shows that 85 percent of your financial success is due to skills in "human engineering," your personality and ability to communicate, negotiate, and lead. Shockingly, only 15 percent is due to technical knowledge. Additionally, Nobel Prize winning Israeli-American psychologist, Daniel Kahneman, found that people would rather do business with a person they like and trust rather than someone they don't, even if the likeable person is offering a lower quality product or service at a higher price.