A Pirate's Flag: the Oldest Branding Symbol in History
Capital of Nasty, an Electronic Magazine - ISSN 1482-0471
Thursday, May 12, 2011 at 12:00 (5419/129)
The key to its success was clarity of meaning, which is an essential element in every effective branding project, and any other form of communication design. Just as Nike's "swoosh" logo makes us think of speed and the horse-drawn carriage in Hermès's identity screams posh, the sight of a skull and crossbones on a ship's flag signaled one thing to 18th-century sailors like those on the Poole or the merchant vessels they were protecting: terror.
The image above comes from the Jolly Roger's entry on Wikipedia.
Please enter your comment below. Hit Return twice (leaving a completely blank line) between paragraphs.
Use [b] for bold [/b] and [i] for italic [/i]. All other HTML commands will be stripped.
Your comment is (almost) immediately placed online as soon as you hit 'Post'.
Specifying an email address is optional. In the interests of your own privacy, CoN discourages you from doing so. Further, think twice about revealing any other personal information including telephone number, real name, exact address or blood type.
* A red asterisk denotes a required field.