In this article by Wired magazine, authors Chris Anderson and Michael Wolff (with two f), argue that although we spend most of our day on the Internet, the web -- that HTML traffic visible though a browser -- is only about a quarter of the overall traffic, down from about half a decade ago. The infographic that opens the article shows that web has been pushed down by P2P, video (probably not just YouTube) and any type of software which uses the Internet for transport but isn't directly related to browsing. Reportedly, the information that we consume today comes from many types of programs which use the Internet for transport but are not browser-based.
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