Chris Higgins has played Farmville and, he writes, has found it a baffling experience. The game was simultaneously boring and addictive. Gameplay consisted of laborious, mechanical management tasks, and demanded that the player constantly return to the game at specific times to harvest crops in order to get virtual currency, so you could... plant more crops and set your clock again. Chris kept waiting for something to happen to make it fun, but it never did. Why is this such a popular game?
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