HP Explains Why Printer Ink is so Expensive
Capital of Nasty, an Electronic Magazine - ISSN 1482-0471
Tuesday, May 25, 2010 at 20:09 (3711/16)
Categories:
Products
"There's a perception that ink is one of the most expensive substances in the world," says Thom Brown, marketing manager at HP. One might get that feeling walking out of a store having spent $35 for a single ink cartridge that appears to contain fewer fluid ounces of product than a Heinz ketchup packet.
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