The Google Job Experiment
Capital of Nasty, an Electronic Magazine - ISSN 1482-0471
Tuesday, May 18, 2010 at 10:00 (3645/2)
Categories:
Advertising, Workplace
When ad creative Alec Brownstein wanted to get a job in agencies he hit upon a novel solution. Alec bought $6 worth of Google adwords for five US creative directors, ensuring that a personal message appeared top whenever they googled themselves. That $6 investment resulted in four interviews (so an 80% success rate) and two job offers!
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