Battle of the 99 cents Pizzas
Capital of Nasty, an Electronic Magazine - ISSN 1482-0471
Thursday, March 18, 2010 at 11:02 (3369/5)
The dollar wars between 99¢ Fresh Pizza and 2 Bros. Pizza are an unlikely development. The shops are two of a growing number of New York delis and pizzerias offering $1 slices, a phenomenon that has delighted, dismayed and disturbed pizza lovers and rival pizzeria owners while defying a basic fundamental of the city's economy: charging as much as you can whenever and wherever you can.
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