How Twitter has affected brands
Capital of Nasty, an Electronic Magazine - ISSN 1482-0471
Wednesday, October 28, 2009 at 10:00 (2840/11)
People have always interacted with brands, and brands have always been social. But since social media turned this world into a publishing society, brands have found themselves in a new situation. Previously brands decided on an image that their PR department was supposed to communicate to the press. Now everybody has a public say about them.
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